content analysis

Evolution of the Sitcom Dad

Two-sentence summary of findings:
From the 1950s the role of fathers in sitcoms have changed dramatically from being the wise, all knowing, sole provider in the ’50s to being the slow, good natured, screw up that we see today. Thigh change might be directly related with the growth of American women in society.

Summery of the previous study:
The previous study by Erica Scharrer (“From wise to foolish: The changing portrayal of the sitcom father from the 1950s to the 1990s” Summer 1997, The Guido H. Stempel Research Competition) reveals that with the change in social status of women, sitcoms began to change as well. Men were once portrayed as the bread winner of the family and the one who had solutions to any problem. An example used was Ward Cleaver. He always had great advice to give to his children. He also never lost control over situations. In today’s sitcoms, the Dad is the one that is viewed as the incompetent screw up that is lazy and can’t do anything right.
Men have recently become the punch line in jokes for their wives. With the economic growth of women over the decades, men have transformed from the typical dominant male role, to a goofier, good hearted, oaf that is usually joked about in most sitcoms.
The reason for the correlation between the role of Dad’s in sitcoms and the economic growth of women over the decades might be related to actual experiences by the producers of the sitcoms. The author believes that because women have gained more power in society they have had a huge impact on the progression of the sitcoms. Over the years, more and more women have joined the working class, which also includes television. This means that as women have gained more power in society, they have also gained more power in what is on our TV’s. Their influence on how the sitcom is produced is directly related with the change of status of the sitcom Dad.
Method:
My study will include sitcoms from the 1950s to present day. This will include “Leave it to Beaver,” “I Love Lucy,” “The Cosby Show,” “Home Improvement,” and “Everybody Loves Raymond,” The method is a qualitative content analysis on analyzing each program and observing the differences in each.

Findings:
When looking at “Leave it to Beaver,” and “I Love Lucy”, it was observed that the male figure in both is portrayed as the very competent, respectful, and know-everything man. Particularly in “Leave it to Beaver,” Ward Cleaver was the father. He was a college graduate, a responsible businessman, an upstanding citizen, and a conscientious parent. He was considered to be very wise and all knowing. He knew the answers to just about any problem. He was well respected and his dominant role in the household was obvious. In “I Love Lucy,” the male role of Ricky Ricardo was similar. Although he was not a father until much later in the show, it was apparent he was the dominant sole provider of the family, while his wife Lucy was the clumsy, mistake prone, housewife that cooked and cleaned and usually screwed up in just about every episode. These examples show how life was in the ’50s and ’60s. Not only with how it appeared on television, but also how many households were run. The man was the dominant breadwinner while the wife stayed at home and cooked and cleaned.

You can see a noticeable change with “The Cosby Show.” This kept the image of the father being a very intelligent, competent man, while also transforming the woman’s role into about the same thing. This is where you start to see the change in perception of women in television. Claire Huckstable was a lawyer, who was very smart and was in charge most of the time. Cliff Huckstable was the father, who was also perceived as a smart man, but the difference was it seemed that he gave more control to his wife, Claire. In many episodes the kids came to him with a question and he was tell them that they would have to check with their mother. This shows a very large change in how it was in previous decades.

With the more modern sitcoms “Home Improvement,” and “Everybody Loves Raymond,” the role of the father in both sitcoms have changed dramatically. In “Home Improvement” Tim Taylor is the clumsy screw up, who doesn’t understand much and is portrayed as being a dumb, tool lovin’ man. His wife Jill is working on her Masters degree in the sitcom, which shows the evolution of women in sitcoms and in real life. Tim Taylor is always screwing something up, while Jill makes many of the decisions in the relationship because Tim is thought to not be as competent as his wife. In “Everybody Loves Raymond,” takes a different approach but still has similar situations. The father, Ray Barone, is actually portrayed as a very successful sports writer and his wife, Debra, is the housewife that is annoyed by her husband’s crazy parents. However, while Ray is portrayed as the successful sports writer, he is still not in charge of his house at home. He is always in trouble with his wife, Debra, and it is apparent that she “wears the pants” in the relationship. She runs a tight ship and everyone is on board. This is a different scenario, however, it still shows the power of women very well.


Conclusion:
In a world where women have much more power than they used to, their roles in TV sitcoms have changed dramatically. It’s very clear of the way things used to be on TV and how things have progressed since then. I believe that it’s true that the growth in social economic status of women over the past 60 years has shaped the way women are portrayed today. In life, they have been given much more power and equality. Such has happened, though gradually, in television sitcoms as well. Because of this change, it is apparent that the male image in sitcoms has changed as well to allow for the image of women to be accepted without social conflict. I didn’t realize as much prior to this mini study how much of a different world it has become on television. We’ve come from a world of male dominance on TV to an equal, if not female dominated, television world. This study just increases my curiosity on what the future might hold, not only in life, but in TV as well.

FOOTBALL GAME

There was a big controversy last monday night when The Baltimore Ravens hosted the New England Patriots. It was a great game with a few controverial calls at the end. Samari Rolle for the Ravens disagreed with a call an offical had made in the fourth quarter. According to Rolle the official call Rolle "a boy" and used it in a way that Rolle thought it was derogatory to his black race. He complained to the NFL league office but nothing was done. The funny part about the whole incident was that the offical that called him a boy, was ALSO black. I heard some analysts say that "i thought that black people could call each other whatever than want and that be ok". This was a very interesting racial story to me.

ASIAN AMERICANS

Asian American's are depicted very differently than other race's in film. They are portrayed as the kick ass karate goo roo. They are usually smaller than other main characters in the movie. But that usually makes absolutely no difference in their ass kicking ability. For example, Jet Li is a small good looking asian. In every one of his movies he is playing the martial arts, triple black belt wearing, ass kicking asian. Jackie Chan is another one that comes to mind. He is similar in how he is portrayed. Also another thing that i noticed is that in movies with Asian americans such as Jackie Chan and Jet Li, there are also asian american bad guys in the movie as well. Just thought that was interesting.

TELEVISION SITCOMS

In television today Dad's are depicted as the workers and don't really take care of the children. They aren't portrayed as nurturing and competant. Most of the dad's on tv are watching football, drinking beer, and playing poker. Also in television families, there's a lot more conflict than there used to be. Parent's fight alot more. I guess it's more entertaining than the leave it to beaver families of the past. I guess whatever sells right?

WOMAN in AdVertISInG

For my project I think i'm going to do how women are dipicted in advertisng. Women are mainly viewed in print ads as sex symbols. They are nothing more nothing less. In many ads they are wearing some scandelous outfit with their hair done up and a lot of make up on. This reminds me of that one commercial where it shows everything they did to this model and then how they manipulated her image to go onto a billboard. It's crazy to think about what goes into making a print ad.

COLLEGE FOOTBALL COACHES

In a recent coaching change, Ole Miss signed former Arkansas Head Football coach Houston Nutt. There was a large controversy in this coaching move. There is a large argument around college football that there aren't enough black head coaches out there. There is supposedly a rule in place that forces Div. I-A schools to at least interview one African American coach. In this recent coaching move, there was no African American interviewed. This sturred up a huge debate on whether or not they broke any unwritten rules or not. I believe that the best man for the job should be the one to actually get the job. I've always believed that. I think the reason why there is such a disperity between the number of white football coaches and black football coaches might be due to the fact that there are simply more white applicants than black applicants. This may not be the case, but i think it might have something to do with it.

Video Gaming

Believe it or not there are stereotypes in video games. I'm not too much of a gamer. I used to be, but not so much anymore. From what I remember, the best characters were usually the black or the asian characters. This shows the stereotype of asians being fighters and blacks being the athletic badasses. When I think of martial arts, I think of asians. They are known for their martial art fighting ability and it shows in games. Also I find it interesting that they try to make the girl characters good looking and seductive in a virtual world. They are usually skinny, curvacious, women with tight clothes. It's very interesting to think about stereotypes in video games. I've never thought about it before.

Music Videos

In music videos today, you will often see sexy women dancing around on the video. Quite often they are wearing hardly nothing and scandelously dancing around the artist on the video. I recently saw a brief on television discussing this same topic. Many years ago, music videos were all about the dancing. In the past few years, it has become alot more about sex appeal and not so much about the music and good dancers. In the past, you had to be a good dancer to be in a music video. Now anyone that is well off in certain physical departments can be a dancer. The style of dance is a lot different as well. It looks more like stripper dancers than actual talented dancers.

Gay vagueing

Gay vagueing is basically an advertisement that can relate to both straight people and gay people. A gay will see an ad and think the people in the ad are gay. Where as, a straight person will see the ad and see the people as straight. Dr. Broyles brought an ad to my ad concepts class a few weeks ago that showed this concept. It was a target at that I would definitely not think the women in the ad were gay; however, Dr. Broyles friend, who was a lesbian, saw all lesbian women.

Race in news reporting

About a week ago, an article was written about a school shooting where a 14 yr old boy shot two students and two teachers before killing himself. In this article, there was alot of description about the shooting and also a detailed background of the troubled teen. About 3/4's through the article it was stated that the boy was white in a school that was primarily black. However, it stated that race played no part in the crime. I don't think that they needed to discuss how he was white and the rest of the school was black if it had nothing to do with the crime. I do however think they need to state the race of the shooter but nothing else. It gives the reader a better image of him. Especially considering his name is Asa. This makes the reader curious to what race he is. But if race played no part then you shoudn't relate his race to the rest of the school.

Donovan McNabb

Donovan McNabb recently did an interview on HBO's "Real Sports with Bryan Gumbal." In the interview McNabb stated that black quarterbacks are more criticized than white quarterbacks. He said that critics don't want blacks to play quarterbacks so they tend to criticize them more. He thinks that all people believe that black quarterbacks are considered mobile quarterbacks and can't throw the ball well or manage the game. I think this is ludacris. The thought that black quarterbacks are criticized more than white quarterbacks is rediculous. Every quarterback is criticized when they have a bad game. White or black alike. I think these statements were very over the top and don't make much sense. I mean, how can he say that black quarterbacks are criticized more by critics, when some of the critics criticizing him are black themselves. It just doesn't make much sense to me.

Disabilities

When I think of a person with disabilities, I think of an elderly person in a wheelchair than cannot live a normal life. A major stereotype of a person with disabilities is they are useless. They are different and need special treatment. The media tends to only pay attention to the disabled when it is an inspirational story or a matter of laws. They don't see the disabled as a factor in everyday life. They don't think about how they are affected every day. This not only occurs in media, it happens with everyone. People parking in handicap spots that aren't actually handicap. People perceiving a car with a handicapped tag as a car that drives slow and needs to get off the road. And the phrase that always comes up, "Why do they even have a license?" It is apparant that there is a problem with the way people with disabilities are perceived. Not only in the media, but everywhere.

News Habits.

I usually get my news from television. I try to watch the news just about every evening at least for a few minutes. Other than TV news I usually read the newspaper on the weekends whenever i'm at work. Also I use the interenet for all of my sports news. I check sports news online all the time. Whenever I read the news paper, I try to read the business section along with the front page and sports page. I probably seek out news coverage on average about 2 hours per week. Up until this class I really didn't think too much into how the news is presented to the public. This class has already started giving me a different perspective and a new way to look at the news.