Gay vagueing is basically an advertisement that can relate to both straight people and gay people. A gay will see an ad and think the people in the ad are gay. Where as, a straight person will see the ad and see the people as straight. Dr. Broyles brought an ad to my ad concepts class a few weeks ago that showed this concept. It was a target at that I would definitely not think the women in the ad were gay; however, Dr. Broyles friend, who was a lesbian, saw all lesbian women.
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